Content strategy
The content pillars, the formats that suit your business, the tone, and what each post is meant to do. Written down, so it survives staff changes.
Social media management
Social media management that survives a busy month.
Most brands do not have a social media problem. They have a consistency problem: a strong fortnight, then a launch or a quiet patch, and the feed goes dark for three weeks. We run the rhythm so it does not.
Consistency is the part that gets quietly dropped first, because posting is the easiest thing to deprioritise when a real deadline arrives. The cost is invisible at first and then very visible: the audience stops expecting anything, reach falls, and starting again is harder than continuing would have been.
We take the whole loop. Strategy sets what your account is actually for and what a good post looks like for you specifically. Planning turns that into a calendar with enough lead time that nothing is made in a panic. Production covers the editing, the copy, the thumbnails, and the captions. Scheduling puts it out on the rhythm we agreed.
What you keep is judgement and approval. What you hand over is the work. You should be reviewing a planned week, not opening an editing app at eleven at night because something needs to go out tomorrow.
What you get
Rolling content calendar
Planned far enough ahead that you can see what is coming, with room left for reactive posts when something worth reacting to happens.
Editing and design
Video edits, carousels, statics, and thumbnails produced to the same standard every week, not just in the first month.
Captions and copy
Written in your voice, with the hook doing real work rather than restating the video.
Scheduling and publishing
Queued and posted on the agreed cadence, at the times that suit your audience rather than ours.
Monthly review
What worked, what did not, and what changes next month. Based on your own account data, not industry averages.
How it runs
Audit and positioning
We go through your existing account, your competitors, and what you actually want from social. Usually the goal is narrower than people first say, which is useful.
Strategy and pillars
We agree the content pillars and the posting cadence that is realistic for your input, then write it down as a working document.
First month of content
Planned, produced, and queued. Your first delivery lands within about ten days of kickoff.
Weekly rhythm
A repeating loop of planning, production, approval, and publishing, with a monthly review that adjusts the plan.
Who it suits
- Founders who know they should be posting and consistently do not
- Brands whose feed quality swings depending on how busy the team is
- Companies with a marketing lead who needs production capacity rather than another strategist
- Businesses that want one team handling both the thinking and the making
FAQ
Which platforms do you cover?
Instagram, TikTok, LinkedIn, and YouTube Shorts are the common ones. We would rather run two platforms properly than five badly, and we will say so if your plan is spread too thin.
How much input do you need from us?
Enough raw material to work with and a quick approval loop. For founder-led content that usually means a recording session every few weeks; for product brands it can be shoot assets plus product information.
Do you handle community management and replies?
Comment and DM handling can be added, but it is scoped separately because it needs a much faster response loop than content production does.
What happens if we need to pause?
Retainers are monthly. Pause or stop with notice, and the strategy document, calendar, and source files are yours to keep either way.
Next step
A short call is enough to scope social media management properly and send you a clear number.
Book a strategy call