Short-form video editing

Short-form video editing that earns the second second.

Most branded video loses people before the first sentence finishes. We cut for the part that actually decides whether anyone stays: the opening frame, the first line, and the reason to keep watching.

Short-form is its own craft. A good long-form editor will happily give you a beautifully paced ninety-second film that dies at second three on a phone. The formats reward different things — an immediate visual hook, a spoken line that creates a question, pacing that never lets attention settle, and captions that carry the whole edit for the majority of people watching on mute.

We edit to that. Every cut starts from the hook, not the timeline order of your footage. We will restructure your raw material so the strongest moment leads, even when that means opening on something you shot last. The rest of the edit then has a job: keep paying off the promise the hook made.

You send raw footage. We handle selects, structure, pacing, captions, sound design, colour, graphics, and the platform-specific exports. What comes back is ready to post, not a first draft that needs another three rounds before it is usable.

What you get

Platform-ready exports

9:16 for Reels, TikTok, and Shorts, plus 1:1 and 16:9 cutdowns when a campaign needs them. Correct codec, correct bitrate, no re-compression surprises.

Burned-in and SRT captions

Styled to your brand and timed to speech, not auto-generated blocks. SRT supplied alongside so platforms can read them too.

Sound design and mix

Music selection, ducking, level matching across clips, and cleanup on the spoken audio so it holds up through a phone speaker.

Motion graphics and overlays

Kinetic type, lower thirds, callouts, and transitions built from your brand system rather than a template pack.

Hook variants

Where it is useful, alternate openings on the same edit so you can test which framing lands before committing budget behind one.

Source project files

Yours on request, at any point. No hostage situations if you take editing in-house later.

How it runs

01

Brief and reference

We agree what the video is for, who it is speaking to, and what should happen after someone watches it. If you have reference edits you like, they shortcut a lot of conversation.

02

Selects and structure

We go through the raw footage, pull what is usable, and build the spine of the edit around the strongest opening.

03

First cut

A full edit with captions, sound, and graphics in place. Not a rough assembly — close enough to post that feedback is about judgement calls rather than missing work.

04

Revisions and delivery

Timestamped feedback, one consolidated revision pass, then final exports in every ratio you need.

Who it suits

  • Founders posting talking-head content who do not want to edit it themselves
  • Brands running always-on social who need volume without the quality sliding
  • Teams launching a product and needing a hero film plus a dozen cutdowns from the same shoot
  • Anyone whose current edits look fine but are not holding attention past the first few seconds

FAQ

What footage do you need from us?

Whatever you have — phone footage, camera files, screen recordings, or an existing long-form video to cut down. We will tell you honestly if the raw material will not support what you are asking for.

How many revisions are included?

One consolidated revision pass per edit is standard, and on retainers revisions are rolling within the agreed scope. In practice most edits need one round because the first cut is built to be close.

Can you edit in our existing brand style?

Yes. Send previous edits, a brand guide, or both, and we match the type, colour, pacing, and caption treatment you already use.

Do you write the hooks or do we?

Either. If you supply scripts we cut to them. If you want the hook shaped in the edit, we will restructure your footage to lead with the strongest moment and suggest alternate openings.

Next step

A short call is enough to scope short-form video editing properly and send you a clear number.

Book a strategy call